SVG Worldwide Redesign

Overview
SVG Worldwide Redesign is a single-page e-commerce prototype for a Kuala Lumpur streetwear brand. It presents product drops, collections, lookbook content, journal stories, and a simulated shopping experience.
Problem
The project needed a distinctive storefront concept that could present streetwear products, collections, and brand storytelling in one cohesive digital experience.
Solution
Built with Next.js, React, TypeScript, and Tailwind CSS as a static export. GSAP and Lenis add smooth scrolling and interactive motion, while the UI includes a client-side cart, checkout simulation, and currency formatting.
Key Features
- Full-screen campaign hero and animated brand storytelling
- Latest-drop and featured-product displays
- Lookbook, collections, and journal sections
- GSAP-powered animations with Lenis smooth scrolling
- Client-side cart and checkout simulation
- Responsive storefront interface with currency selection
Tech Stack
Outcome
The prototype provides a polished, interactive concept for showcasing SVG Worldwide's streetwear products, archive, and editorial identity in a single web experience.